Unifying Approach

Shopper Dimension
Decode data points into behavioral levers
Retail Dimension
Transform transactions into experiences
Brand Dimension
Win shoppers and retailers to become their brand of choice

Unifying Approach

Engaging with LG&P Strategy

When you need help to simplify the complex,cut through the clutter of multiple priorities and articulate your thinking into compelling communication…

Decision making

Sharp Thinking & Decision-Making

Brilliant & inspired program/intiative to sell internally
Iron-clad business case
Savvy measurement plan to track KPI’s
Conviction &confidance in the direction you are taking

Strategy

Strengthen with Strategy

Fresh, inspiring strategy that's grounded in retail realities
Clear vision, through the lens of the shopper
Strong selling story, fueled by insights
Case building & opportunity finding support
Focus & inspire design team

Break through

Deliverables & Benefits that Break Through

Sharpening your design brief
Sourcing shopper or trend insights
Co-developing a strategic foundation
Brainstorming partner
Researcher and analyst

Capabilities

Strategic Capabilities

LG&P

Empowering Teams with Strategic Capabilities

These capabilities are built on the bedrock of research, data, insightsand our industry expertise.

Shopper Strategy

Shopper strategy

A strategy that centers on the shopper interacting with a brand at a retailer, devised to influence behavior through experience along their path to purchase

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Path to Purchase/ Journey Mapping

The journey or series of steps (linear or not) that a shopper takes, from initial product awareness to the final purchase or repurchase decision

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CX & UX Strategy

Consumer/user experience is the comprehensive plan designed to improve the overall shopper experience

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Channel & Retail Strategy

A bespoke plan designed to leverage place and role of retailer brand or class of trade to target market, driving preference, sales and loyalty

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Research: Primary & Secondary

Designing and conducting research directly with and for brand, retailer and shopper through various methodologies, or using syndicated data sets or panel data to mine insights

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Business Opportunity

Designing and conducting research directly with and for brand, retailer and shopper through various methodologies, or using syndicated data sets or panel data to mine insights

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Trendwatching

Actively tracking patterns of behavior, and preferences affecting the retail industry, guiding marketers to optimize and adapt their retailer strategies and spend

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Measurement & Benchmarking

Comparing and measuring performance through key metrics against industry or category standards to determine success and/or identify areas to optimize

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LG&P Roku

A strategy that centers on the shopper interacting with a brand at a retailer, devised to influence behavior through experience along their path to purchase

Talk to an expert

The journey or series of steps (linear or not) that a shopper takes, from initial product awareness to the final purchase or repurchase decision

Talk to an expert

Consumer/user experience is the comprehensive plan designed to improve the overall shopper experience

Talk to an expert

LG&P Strategy

A bespoke plan designed to leverage place and role of retailer brand or class of trade to target market, driving preference, sales and loyalty

Talk to an expert

Designing and conducting research directly with and for brand, retailer and shopper through various methodologies, or using syndicated data sets or panel data to mine insights

Talk to an expert

LG&P Strategy

Designing and conducting research directly with and for brand, retailer and shopper through various methodologies, or using syndicated data sets or panel data to mine insights

Talk to an expert

LG&P Strategy

Actively tracking patterns of behavior, and preferences affecting the retail industry, guiding marketers to optimize and adapt their retailer strategies and spend

Talk to an expert

Comparing and measuring performance through key metrics against industry or category standards to determine success and/or identify areas to optimize

Talk to an expert

Fitbit

Fitbit

Fitbit built its brand on innovative wearables. But when it came to smartwatches, this leader was a new kid. The Fitbit Ionic needed to launch as instantly iconic.

Other Expertise

Design & Innovation

Operations & Fulfillment