Meta’s goal for the launch of its Oculus Quest 2 virtual reality headset was to exceed all consumer expectations. At a time when we needed wow-factor and fun the most.

Even fun tech can feel intimidating. To build affinity, we needed to give the hue shopper what the hue user loves most - the quick, easy power to custom-light their world.

Fitbit built its brand on innovative wearables. But when it came to smartwatches, this leader was a new kid. The Fitbit Ionic needed to launch as instantly iconic.

Space can be limited. The chance to engage your shopper never should be. No matter how compact the canvas, Whirlpool needed to give retailers flexible configuration options—and shoppers a consistent brand journey.

As the adoption of Smart Home technology moved from the Early Adopters to the Mainstream, the market flooded with products and connected categories emerged. Educating shoppers was a key part of the growth of this segment at retail.