Copy of LGP

Project Summary

Where it started: global

Meta’s goal for the launch of its Oculus Quest 2 virtual reality headset was to exceed all consumer expectations. At a time when we needed wow-factor and fun the most. LG&P’s designers, electrical engineers and sourcing experts strategized to deliver on impact. Touchless and awe-inspiring retail experience on a level equivalent to the product.

Retail Innovation

Oculus

AI Technology

Virtual Assistants

Meta's vision for the Oculus Quest 2 VR headset launch was to reach beyond gamers to fitness fanatics and entertainment enthusiasts

Confidence for the

cautiously curious

LG&P research determined that VR can be intimidating. We needed to create confidence by providing an approachable and fun experience

The use of softer colors, prismatic accents and warm textures brought a lighter, more inviting approach to traditionally dark category. High attract videos & casting demos provided a lens into the VR experience.

The Meta Oculus launch met unprecedented success with both traditional and new markets

5500

Displays

‍

3

Regions

‍

20

Variations

‍

14

Retailors

‍

4

Tech Integrations

‍

VR in pandemic

Proportions

Occurring during the Covid-19 shutdown, Meta & LG&P pivoted repeatedly, re-engineering, innovating and efficiently delivered a high touch product in a no-touch environment.

Oculus from

Meta

Project Summary

Where it started: global

Retail Innovation

Meta

Oculus

AI Technology

Virtual Assistants

Go beyond gaming

Confidence for the

cautiously curious

An inviting playground

VR becomes a reality at retail

5500

3

20

14

4

VR in pandemic

Proportions

Address

Email

Phone